Image Credit: Netflix
Physical formats are a thing of the past in industries such as film and television, but there are companies and loyal fans who resist this, choosing to continue purchasing films rather than relying entirely on streaming platforms and other digital options. Netflix is completely at odds with this type of format, so it is rare for its own films to be released in this format, but when it does happen, it is something to take note of and usually comes from The Criterion Collection. A highly prestigious distributor which, according to Variety, will soon add two Netflix films to its catalog, including ‘KPop Demon Hunters’.
The Criterion Collection is a highly prestigious film distribution company, internationally recognized for its dedication to the preservation and promotion of quality cinema. It is constantly committed to the physical format, seeking out both classic and contemporary works that represent the best of world cinema.
An opportunity for the physical format to reach new generations
Along with KPop Demon Hunters, Guillermo del Toro’s Frankenstein will also be added to the collection, which is not surprising and fits in with what usually makes it into the collection, but the animated film has taken many by surprise. A commitment to one of the great audiovisual phenomena of recent times, in a physical format that can reach younger audiences who are not accustomed to it, giving importance to a medium that seeks to preserve and place enormous value on major productions.
The synopsis of ‘KPop Demon Hunters’ reads as follows: “Korean pop superstars Rumi, Mira, and Zoey are part of the K-pop band ‘HUNTR/X’ by day, but they have a secret identity as demon hunters by night. The famous singers always try to protect humanity, and especially their fans, from a dark supernatural threat and its soul-stealing demons. The latest threat is a rival young boy band called ‘Saja Boys’.”
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